This blog takes a great look at how resistance to gender roles and ideas is now beginning in children’s toys! No longer is the ‘boy toys’ just for boys!
I want to show you something.
You can probably guess, but that is a promotional image from the Nerf company’s new line of Girl-Focused toys, Rebelle. You can tell it’s for girls, because the name is feminized (in the French sense), and everything is slathered in pink. The line recently launched with it’s first product, this little beauty right here:
It’s called Heartbreaker.
One of the talented ladies at the media feminist blog ChezApocalypse has already discussed why it was given that name and why it’s a problem, so I won’t repeat their words when I can just link to them right here.
What I will say is this: this is a toy for children.
Children, I think, are at a particular disadvantage when it comes to gender interpellation, because they don’t have much control over what discourses they enter, or how they are socially hailed…
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